Global Ecommerce Platforms

Damiani Group

We designed and scaled global marketing ecosystems for Damiani, Salvini, Venini, Bliss and Calderoni.

Challenge

A luxurious experience through a new ecosystem

In 2017, Damiani Group chose Isobar and iProspect to develop its global digital and commerce ecosystem. The challenge involved the creation of communication and digital transaction assets on an international scale. Our challenge was to strengthen the Damiani brand, reconstruct and reintroduce brand content and refresh all the digital touch points. We knew we had to create an experience that would particularly inspire a new luxury audience Russian, Chinese and American millennials.

Solution

End-to-end brand transformation

We started with the Group's most important brand, Damiani, and then rolled out Venini, Salvini, Bliss and Calderoni ecosystems. From the design and implementation of all the digital touch points of an eCommerce ecosystem, we built worldwide multi country websites that connected with the social commerce strategy, CRM strategy, and the creative campaigns and brand special projects.