As Brand President for Isobar China, Cindy oversees all Isobar operations in China and drives future growth, leveraging her exceptional agency and client experience. She focuses on building a differentiated offering around Strategy and Innovation, Brand Design, Creative Commerce, and Content, all underpinned by Isobar’s unique culture and talent to continue its evolution as an unparalleled, world-leading integrated creative experience agency.
Cindy joined Isobar in July 2017 and served as Managing Partner since March 2020. Prior to Isobar, Cindy worked at Trio since 2010 in numbers of client servicing roles and played a pivotal role in the Trio Isobar integration. Since then, Cindy has been trusted to serve Isobar‘s most important clients, including YUM China, Danone, Hershey’s, GSK, Kang Shi Fu Noodles, and Cowell Health.
Never content with the status quo, Cindy’s hunger to continuously innovate has been recognised on many occasions, most notably with the 2017 Campaign Agency of the Year‘s Greater China Account Person and dentsu China’s Top 3 Vision & Values STAR.
It was her belief that being a successful business leader in China requires deep insights into the market, persistent curiosity, openness to innovation and fearlessness in the face of change. That is what makes Cindy a reliable partner, who always strives to bring solutions to the challenges facing the clients or her team.