24 October 2019

Accordant Linked by Isobar becomes first specialised APAC Adobe Audience Manager agency

Accordant, Linked by Isobar has become the first agency in the Asia Pacific to achieve specialisation in Adobe’s market-leading data management platform, Adobe Audience Manager.
This specialisation recognises Accordant’s best-in-class capability and expertise – further establishing the agency as a principal provider of digital personalisation and data-driven customer experience optimisation services across the Asia Pacific. 

As a leading Adobe service provider, differentiating their offering in the market and underpinning their reputation Adobe Audience Manager is the industry leading data management platform as recognised by Gartner and Forrester research reports. To achieve specialisation, organisations must demonstrate staff member knowledge and expertise via individual certifications as well as a consistent track record of delivering customer success through customer references and successful implementations.

 Accordant, Linked by Isobar is a Platinum-level partner in the Adobe Solution Partner Program and are the only agency in APAC with specialisation across Adobe Audience Manager, Analytics, Target, AdCloud and Experience Manager. 

The integrated offering spanning data management, marketing automation, personalisation, paid media optimisation and content management systems uniquely places Accordant with end-to-end digital marketing capability for brands looking to deliver beautiful and intelligent experiences for their consumers. Becoming the first Adobe Audience Manager Specialisation in Asia Pacific adds to an already comprehensive list of firsts for Accordant, previously becoming the world’s first specialised Adobe Target agency, the first in Asia Pacific to specialise in Adobe Advertising Cloud and the first partner in Asia Pacific to achieve Adobe Audience Manager, Adobe Advertising Cloud and Adobe Analytics Specialisations. 

Additionally, Accordant has also amassed a string of awards, most recently being recognised as the Adobe Digital Experience Partner of the Year 2019, the second year running, as well as the Adobe Customer Success Partner of the Year for 2019. 

Scott King, Accordant C.O.O. and Co-founder said: “Being first-to-market for these specialisations is recognition of the innovative customers that we work with and the outstanding efforts of the Accordant team to remain on the cutting edge of digital experience, technology and capability – We believe in demonstrating competency and differentiating our capability in the market by attaining certifications for staff and agency specialisation for the products and solutions we deliver for customers.” 

Suzanne Steele, Adobe Managing Director of Australia and New Zealand said: “We are very pleased and excited to recognise Accordant as our first Partner in Asia Pacific to achieve Specialisation for Adobe Audience Manager. We know that Australian and New Zealand consumers have the highest customer experience expectations in the world, and this recognition underscores Accordant’s technical expertise and commitment to helping our mutual customers deliver seamless and personalised experiences.”

Accordant was co-founded by two of Australia’s most experienced digital leaders, Steve Knowles and Scott King, who are supported by some of Australia’s top digital marketing specialists with areas of expertise across paid media, owned media, outbound communication, analytics, data management and data sciences. Through leveraging data and technology, Accordant helps brands achieve more with their digital marketing.