Dentsu has today announced the promotion of Erik Hallander to Chief Executive Officer (CEO) of Isobar Australia and New Zealand (ANZ). Hallander progresses to the role with immediate effect from that of Managing Director, Isobar Australia, which he was promoted to in October 2017.
With 20 years’ experience, including more than a decade with Isobar, Hallander possesses a unique combination of commercial acumen, leadership and technical strength – having started his career as a developer.
On the appointment, Henry Tajer, CEO, dentsu ANZ said, “Erik is one of the most intelligent and creative people I've had the pleasure of working with. He’s a true change-maker, and the calibre of leader we need to continue transforming our clients’ businesses, brands and people's lives with the creative use of digital.”
Erik Hallander, CEO, Isobar said, “I'm absolutely thrilled to be part of the next chapter of Isobar and Dentsu. The experience leading this agency to date has been one of the best in my career, and everyone at Isobar and DAN is to thank for that. It’s an incredible business to be a part of, that consistently delivers fantastic value for our client partners.”
Jean Lin, Global CEO, Isobar said, “As CEO of one of our most celebrated markets, Erik is a critical member of Isobar’s global growth board, to drive our proposition of experience-led transformation. His promotion to lead Isobar Australia and New Zealand is testament to his tireless pursuit for innovation, leadership, energy, and business acumen.”
Hallander’s promotion follows the recent rebrand of leading New Zealand digital agency, Little Giant, to Isobar New Zealand – completing its transition into the global agency network.