Beats Tempo

Tempo is a suite of digital tools designed to educate and train a global audience on Beats’ most cutting-edge products — taking rich, interactive storytelling to a new level, allowing audiences to experience products before they had even been realized.

Challenge

Beats came to us with a unique set of problems: How do you sell a product that’s still in development? How do you experience a product you can’t yet hold or even hear? Moreover, how do you do it at scale, make it personal, and reach an audience from sell-in to the sales floor. Tempo is a suite of digital tools crafted to educate users on Beats latest innovations. Designed for learners of all types — meticulously rendered 3D models, motion graphics, and an immersive engaging narrative brought complex product features to life in an easy-to-understand format that simulated the experience of holding and using the products while they were still in development.

Solution

Tempo redefined the way Beats and Apple engages, connects, and educates audiences — it launched in 20+ languages, trained over 600,000 employees world-wide, and saw pre-order channel sales rise 2.13x — fundamentally changing how they bring new product initiatives to market — and we’re just getting started.
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