Our Neighbourhood

Danbolig

We created a platform to enable people to explore Denmark’s communities and find the property that's right for them.

Challenge

Opportunities for growth?

Danish property sites are some of the country's most popular websites. To stay competitive, Danbolig needed to deliver a superior customer experience that was responsive and integrated into Dabolig's estate agency and third-party supplier system.

Solution

Buying a new neighbourhood

We discovered that when people buy a new property, they are buying more than bricks and mortar, they are buying in to a new neighbourhood. Our idea was to give consumers the opportunity to tap into Danbolig’s unrivalled knowledge of Denmark's neighbourhoods, enabling home-movers to make more informed decisions when buying a home. Using Microsoft expertise, 'Our Neighbourhoods' is an integrated service on danbolig.dk, that uses data about the special features of the neighbourhoods and user-generated content to turn local insight into national knowledge.