We discovered that when people buy a new property, they are buying more than bricks and mortar, they are buying in to a new neighbourhood. Our idea was to give consumers the opportunity to tap into Danbolig’s unrivalled knowledge of Denmark's neighbourhoods, enabling home-movers to make more informed decisions when buying a home. Using Microsoft expertise, 'Our Neighbourhoods' is an integrated service on danbolig.dk, that uses data about the special features of the neighbourhoods and user-generated content to turn local insight into national knowledge.