Signature brand experience

We brought simplicity to private health insurance


What next?

ahm have successfully made a space for themselves as the simple, friendly health insurance brand in a complicated market. Their next challenge was… where to from here? 


Scope out new opportunities

Through truly immersed and collaborative ideation with ahm, we discovered a need to develop an end-to-end experience with a key focus – keeping it simple.
We delivered a strategic direction delivered through a high-level experience vision and map, supported by experience principles, and animated prototypes.


Clear path forward

  • Outputs were used as foundation for broader strategic planning in the business
  • Delivered information and tools to support internal team and project alignment
  • Capability uplift in human-centred design methodologies
  • Internal cultural shift and appetite for new way of working
  • 9 project recommendations & initiatives
  • 1 distinctive, coherent end-to-end experience