Rawson Homes DreamBuilder

We created a 3D home design tool for customers to visualise their dream home and explore customisations before they build.

Challenge

How do you take the stress away from building a home?

Building a new home is one of the biggest financial and emotional decisions of anyone’s life. Customers are given only short appointments and limited sample materials and finishes to make many expensive decisions. Plus, display homes are often a long way from where people live, making them hard to get too. How can we make these decisions easier and bring the excitement back into building a home?

Solution

We created DreamBuilder, a 3D tool that visualises your dream home

DreamBuilder features 3D models that instantly update as you customise them. You can select exterior finishes, kitchen benchtops, cabinets, paint colours, sinks and more. You can also choose upgrades to things like appliances, flooring and ceiling height. All of this is shown alongside a live cost estimate and summary – everything you need to get a complete overview of your dream home.

Results

“Safe to say that you have successfully disrupted the industry. Be proud of that fact.”

Matt Ramaley, Managing Director and CEO, Rawson Group.

The following results speak to the efficacy of both the Rawson Homes website and DreamBuilder, especially in bringing in prospective customers at the crucial moment of choosing a supplier.YoY results for first quarter of the website post launch:

  • 40% increase in users

  • 45% increase in new users

  • 33% increase in return users

  • 65% increase in mobile usage

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