Cat VR

Zoos Victoria

Virtual reality has transformed our world – now it can transform your pet’s world too.

Challenge

Create indoor entertainment for cats

In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their fluffy friends happy and healthy indoors. To educate owners, we first needed to capture their attention. Enter Cat VR – the world’s first pet-friendly virtual reality.

Solution

Set them free

Cat VR is a first-of-its-kind initiative from PVRR and Zoos Victoria, encouraging people to keep their pet cats indoors, and away from native wildlife.

Results

  • 2.8 Million people reached
  • 805k of PR value
  • 0 Headsets sold (luckily)