Cat VR
Zoos Victoria
Virtual reality has transformed our world – now it can transform your pet’s world too.
Challenge
Create indoor entertainment for cats
In Australia, cats kill more than one million wildlife every day. And with felines being notoriously independent, most owners believe it’s too hard to keep their fluffy friends happy and healthy indoors. To educate owners, we first needed to capture their attention. Enter Cat VR – the world’s first pet-friendly virtual reality.
Solution
Set them free
Cat VR is a first-of-its-kind initiative from PVRR and Zoos Victoria, encouraging people to keep their pet cats indoors, and away from native wildlife.
Results
- 2.8 Million people reached
- 805k of PR value
- 0 Headsets sold (luckily)
