Isobar Good is a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs). Its ambition is to achieve the United Nations Sustainable Development Goals (SDGs) by working with businesses and brands to drive change through Isobar’s existing Marketing, Experience Commerce and Products & Services offerings.
The potential of technology combined with creativity to address society’s greatest challenges is huge - but we need to make the commitment to make tangible change happen. As an industry, we are the designers, creators and architects of digital experiences and through using our skills we have the opportunity to make a difference for society.
- Jean Lin, Isobar Global Executive Chairman