Gary Chi

Chief Executive Officer

Gary Chi has a strong sensibility and leadership skills for developing and growing a business. He has had a long and storied history in The Interpublic Group (IPG) since 1998. His last role prior to joining Isobar was as CEO of McCann World group Taiwan. During his tenure, he grew and transformed McCann World group Taiwan from a traditional advertising-centric single agency operation into one of Taiwan’s leading digital and integrated creative agency groups. He was also responsible for launching MRM//McCann, their digital arm, to the Taiwan market, growing it to become an award-winning digital agency in the 4As.

With 23 years of experience across art marketing, advertising, and digital marketing. He has worked with a wide range of clients including Adidas, Audi, Coca-Cola, FamilyMart,
MasterCard, Microsoft, Nestle, Novartis, Panasonic, Pizza Hut, Taiwan High Speed Rail, Taiwan Mobile, and Unilever.

An active enthusiast in Advertising & Marketing community, Gary was the Chairman of Taipei 4A in 2015-2017. Currently, he is the Chairman of ABC (The Audit Bureau of Certification) Taiwan.  He is also a seasoned award judge panel, such as APAC and Greater Chin Effie, 4A creative awards, TAAA Times awards, and DSA awards…

“Life is short. Do what you love and love what you do!”