Alex Chang

Vice President, UX & Commerce

Graduated from Soochow University with an English Literature degree, Alex has devoted more than 18 years in the communications industry. Prior to Isobar, Alex's career journey includes Common Wealth Magazine,, and Anyway Travel, where his passion for website, app design, system development, solution implementation flourished and nourished his deep understanding of user experience. 


Pioneered in creating Taiwan’s first online telecom renewal purchase platform, as well as the first to implement SDL, an international corporate management system, for clients in Taiwan. Alex also serves as a board director for the User Experience Association in Taiwan, where he tirelessly promotes the design of user experience and research by elevating industry knowledge and leading exchanges. Other achievements include Industrial Technology Research Institute website creation, KFSYS Cancer Center website revamp, E. Sun Securities website revamp, Amway Members app, UDN user research, Fubon Life Insurance website revamp, 1010 Apothecary omnichannel member program.

“Great design is the foundation of great business”