Alvaro is responsible for the creative strategy of the isobar spain office. He is an award winning creative with over twenty years’ experience at the world’s most successful agencies, from Young & Rubicam to Cheil, Publicis to dentsu’s Isobar.
He has led creative development for brands from Mercedes-Benz to Samsung, Adidas, Coca-Cola, Movistar, L´Oréal, Jaguar, Netflix to Vodafone.
He combines an innovative marketing vision with creative and technological passion with more than 46 awards at the most important advertising festivals:
Cannes Lions, New York Festivals, El ojo de Iberoamérica, CdeC - National Creativity Awards, El Sol - Iberoamerican Festival of Advertising Communication, JCDecaux. Creativity Outdoor Festival, New York Graphis, and EFI.
He has worked with a variety of Isobar clients, including Google, Generali, AECC, L´Oréal, Vodafone, Netflix, Ikea and Bosch.
Alvaro has combined his professional activity with his teaching role in the Master of Creativity and Innovation at the CEU San Pablo University, and is a regular speaker at the Master of Advertising Communication at the Complutense University and Bellas Artes.