Cécile Bitoun was appointed Managing Director of Isobar France, the Dentsu Aegis Network group's Creation and Digital Strategy agency, in March 2017. She works alongside the CEO of the agency, Olivier Seabag. Joining initially as Associate Director, Cécile was later promoted to Deputy Managing Director in November 2014, before taking her current role.
Cécile’s main responsibility within the company is the management of the agency's key strategic accounts and developing the business, drawing, in particular, on synergies with the Dentsu Aegis Network Group’s media agencies.
Cécile began her career at Renault, before joining Rapp France in 1998 to develop performance levers for winning customers and driving their loyalty. She joined the agency La Chose in 2007, with the task of embodying the new integrated model and bringing her know-how to it. Her career then took her to Grand Union (Fullsix Group), where she took over the digital strategy for key accounts, before becoming the Sales Director at Proximity BBDO in 2011.