As Creative Director for Isobar Austria, Wolfgang believes in the power ideas. Both in his professional career in advertising and his pursuits outside of the office. "An idea is surprising; to be expressed in a word or phrase and to be translated into many channels. Otherwise, it’s not an idea."
Throughout his career, Wolfgang has worked for a range of agencies, producing creative work for leading clients, such as Henkel, Ferrero, Microsoft, Renault, T-Mobile, Baumit, Bahlsen, Danone, PayLife, Sony Ericsson, UPC and Zewa. Starting his career as a copywriter in 1995, Wolfgang has gone on to win national and international awards, including the AFSP, DMVÖ, EFFIE, CCA and EURO BEST. Taking his role as Creative Director in 2007, as well as being the head of the local creative team, he continues to inspire and motivate those around him with his approach.