On the heels of publishing 2022 Creative Trends report, we’re happy to be welcoming some new senior leaders to the US team, both at Isobar and across creative offering, which includes Isobar, 360i and .
Vasili has been tapped as Executive Creative Director for Creative, after working with brands such as Apple, Budweiser, Airbnb, Facebook, Nike, Unilever, and Vice Media. Vasili’s work has earned accolades from Cannes, , D&AD, and One Show, to name just a few. As an artist, brings strong conceptual thinking with executional knowledge, innovative approaches and diverse perspectives. Working across the integrated agency network, will support Isobar and our sister agency 360i. Word on the street is he’s excited to be part of one of Fast Company’s Best Workplaces for Innovators.
And Jason Oke joins Creative as EVP, Business Leadership, leading a portfolio of integrated clients across industries like retail, food, travel, and finance, and helping build out the network’s integrated client leadership capabilities. Most recently, Jason was at WPP for ten years, in several global agency and client leadership roles including Global Client Leader for Walgreens Boots Alliance, Regional Managing Director for WPP's Team Colgate-Palmolive in both EMEA and APAC, Managing Director of Y&R Hong Kong, and being one of the founders of Red Fuse Communications, Colgate-Palmolive's dedicated, integrated global communications agency. Over his 25-year career, Jason has worked globally with many Fortune 100 companies, including Coca-Cola, PepsiCo, Frito-Lay, Nintendo, Starbucks and more.
“From creating brand-building platforms at , to culture-rich campaigns from 360i, to experience-driven innovation at Isobar, Creative is fostering an environment in which talent with a wide range of expertise can do the best work of their careers,” said Creative CEO, Americas, Jon Dupuis.“The addition of proven leaders like Vasili and Jason in the US adds even more fuel to a year of strong momentum, as webuild an unparalleled creative community where talent can unleash creativity for growth and for good. We’re thrilled to have them onboard, working closely with our US CCO Menno , to guide our clients’ business success and our talent’s careers.”
These new appointments follow a number of exciting developments at Isobar and across the organization in 2021, including Isobar being named one of Fast Company’s 2021 Best Workplaces for Innovators; the release of our annual study of over 800 global CMOs, assessing the evolution of customer experience design;and the appointment of Fred Levron as Global Chief Creative Officer for international.