Svevia's trainee program attracts 400 applicants to the 18 places each year. We created a film where the "spearhead reporter", Torbjörn Averås Skorup, went to the bottom of the program in a fun, engaging and informative way. All so that as a newly-baked engineer you would have full control of what to expect if you manage to squeeze a place. He interviews everything from current trainees to division managers and HR staff, both to get more perspectives and to understand how solid the program is. We also created short funny films for social media as a puller to the long film that was on Svevia.se.