Blockchain has launched a decentralised technology revolution, with Gartner forecasting “*By 2025, the business value added by blockchain will grow to slightly over $176 billion, and then surge to exceed $3.1 trillion by 2030.” Isobar believes the potential of the technology has far reaching implications for the media and marketing industry, in areas such as supply chain, commerce, transparency and identity management.
The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer.
It also features contributions from Dentsu Aegis Network, and covers:
*Gartner, A Guide to Demystifying Blockchain for ERP, Published 29 November 2017
Download the playbook below.