The sex for real
Durex
Durex shatters the clichés of sexuality for 15-21 years old
Challenge
Joining young people through their
discovery of sexuality, in complete
safety
Now that 15-21 year olds no longer use condoms for their first sexual encounters, how can Durex provide them the education they need to enjoy safe, fulfilling sex ?
Solution
Educating through sharing
experiences
Co-created with influencer Romy, the campaign is presented as a filmed social experiment, where participants must answer raw questions about their sexuality. Made of 4 episodes, the program provides answers to questions young people have about sex and its practices by collecting authentic, uninhibited testimonials.
