The Czech Republic was selected as the first region worldwide to introduce an original Bosch e-shop. The first line of products promoted in the e-shop is the Blue Line of professional power tools.
We assembled a crew of professional construction workers led by our main character Lubosch – his name, popular in the Czech Republic, serving as a witty take on the brand's name. Lubosch and his crew proudly use Bosch equipment. Their deep affection for the brand takes the form of a famous Czech medieval folk anthem performed along with their tools; their construction site serves as the stage.