Forwards

Porta Hermanos

Argentinians invented barrier foam and fernet foam. Therefore, every time the referee used the foam in Copa America, we came out with real-time content to give away fernet foam to Milocho fans.

Challenge

Football and fernet

Drinking fernet is as Argentinian as passion for soccer, that's why we had to take advantage of the Copa América context to communicate the brand's new product: fernet foam.

Solution

We fix it with foam

Foam in soccer was invented by an Argentinian. Fernet foam, too! That is why we carried out a campaign in real time on social networks. How? Simple. Every time the referee used foam, we gave away fernet foam. We also prepared 20 contents to publish according to what was happening in the games, also in real time.
Play

Results

A half-court golazo

We reached 1,380,000 people, achieving 35,000 positive interactions and more than 2,000 comments.