To promote Cyber Monday, and drive traffic to the website, we created a campaign that conveys that unique feeling of buying what you want.
Transmit the essence
Cyber Monday has a 100% digital spirit, and it was necessary to transmit it in attractive language for internet users to visit the site.
In meme language, the feeling of buying something and feeling like a millionaire is "MAIAMEEEE". With this concept we carried out the Cyber Monday campaign on social media and traditional media.
On the first day, the Cyber Monday site received 600,000 visits, closing with 2.3 million unique users at the end of the event. More than 1 million purchases were registered in 48 hours and transactions for more than $3,000 million were generated.