The First Meeting

Porta Hermanos

To commemorate the new anniversary of May 25 and the First Meeting, we launched a series of memes and content on networks to honor our heroes, pioneers in meetings.

Challenge

Long live the homeland

Fernet 1882 is deeply rooted in the Argentinian identity, and the national dates are an important part of its communication, with May 25 being one of the most relevant.

Solution

The first meeting

To commemorate a new anniversary of May 25 and the First Meeting, we launched a series of memes and content on networks to honor our heroes, pioneers in meetings.
Play

Results

The Garpan Meetings

People loved the content and we increased brand interactions by 145%, reaching more than 7 million users, tripling comments and achieving 5,000 shares.