The First Meeting
Porta Hermanos
To commemorate the new anniversary of May 25 and the First Meeting, we launched a series of memes and content on networks to honor our heroes, pioneers in meetings.
Challenge
Long live the homeland
Fernet 1882 is deeply rooted in the Argentinian identity, and the national dates are an important part of its communication, with May 25 being one of the most relevant.
Solution
The first meeting
To commemorate a new anniversary of May 25 and the First Meeting, we launched a series of memes and content on networks to honor our heroes, pioneers in meetings.
Results
The Garpan Meetings
People loved the content and we increased brand interactions by 145%, reaching more than 7 million users, tripling comments and achieving 5,000 shares.
