Owned by the Rémy Cointreau group, a French family group whose origins date back to 1724, the LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.
After opening its first shop in Beijing in 2016, followed by London and Xi'an, LOUIS XIII now offers a similar experience on both the web and its boutiques: a journey through time and culture.
This new platform is the first direct result, in France, of the global strategic partnership between Isobar and Salesforce. Isobar is one of only three companies accredited as a Salesforce Platinum Partner in France, which enables it to benefit from in-depth support and to get the most out of Salesforce's products.
Salesforce Commerce Cloud technology has been implemented on the novel immersive LOUIS XIII site. It enables the creation of a real journey through time and space around the LOUIS XIII brand and products. It transcends the simple shopping experience of an online sales site, with features allowing to customise carafes and glasses, register for private events, e-commerce, CRM, UX and technology.
In line with Isobar’s Creative Experience Survey 2020, an exclusive study of over 1350 global CMO’s that assessed the evolution of customer experience design in the age of Covid-19, the platform for LOUIS XIII will enable customers to personalise the product. The CX Survey confirmed personalisation as CMO’s key ingredient for superior creative experience.