The five key trends for 2020 are:
1. Augmented Experiences - how technology is enhancing the physical world to create unexpected and joyful experiences
2. Humanising Data - how data sets, algorithms and A.I are becoming ‘humanised’ with emotion and personality
3. Socialised Commerce - how technology is putting people at the centre of how we search, shop and share
4. Digital Kinship - how technology is helping to find and foster meaningful communities for every-body
5. Post-Purpose Activation - how technology is empowering brands to re-discover and activate their purpose for impact
2020 is a landmark year for businesses to grasp the full potential of an Augmented Humanity - download the report here.