DENMARK
Danske Spil wins great Nordic prize

29/01/2020

Danske Spil wins great Nordic prize

Tuesday evening Danske Spil Lotto app won ‘Best Inhouse Innovation’ at EGR Nordics Awards 2020 in Malta with the case Your Luck.

Collaboration initiative ensures the prize

EGR Nordics Awards celebrates the most successful and innovative online gaming companies in the Nordics. And Danske Spil brings home one of the great prizes. The case Your Luck is a good example of what can happen when we work together across crafts and expertise. It was born after a nine-month long innovation process with participants from across the organization in the Danske Spil Innovation Lab.

Together Isobar, Hello Great Works and Danske Spil have created the conceptual work behind the case. Isobar’s App Stack team, under the lead of Buster Damborg Larsen, has developed the technology behind the app, while the creative work has been executed by Isobar’s talented Art Directors.

“This prize is an important cementation of our longtime collaboration with Danske Spil as well as a seal of approval of our excellent team”, says Buster Damborg Larsen, App Stack Director at Isobar Denmark. Isobar’s team has worked together with Danske Spil since last year and now they have the EGR-jury’s guarantee that their work is top-rated.

Old ways meet the future with Your Luck

With Your Luck in the Lotto app Danske Spil and Isobar have recreated the experience of playing Lotto like in the good old days – driven by luck and carried by the excitement of whether your lucky numbers will get you the big reward or not. Your Luck brings the old-fashioned gaming experience into the modern digital world and the automatized digital experience back to the good old Lotto game. It is, in other words, the fusion between the emotional involvement and the comfort of playing digitally that is the idea behind Your Luck and has secured the prize in Malta.

Copenhagen, Denmark

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