Breakfast briefing on Experience-Led Transformation on 11 October
11 October 2019, 08:30, Copenhagen, Dagmar Cinema
For years, customer experience has been key in industries such as media, entertainment and travel. Companies win or lose based on the experience they offer.
Now this competitive dynamic is spreading to industries we used to think were all about quality, features and price: New research from Salesforce shows how customer experience has become the main driver of competitive advantage even in manufacturing, construction, financial services and B2B.
Join Peter Coffee, VP of Strategic Research at Salesforce, as he takes us through this new research, along with exciting examples of how the world’s most innovative companies are taking on the challenge.
To back up the point, we have invited Simon Gill, Isobar EMEA Chief Experience Officer, to showcase how Isobar has helped Porsche and Volkswagen transform the experiences they provide to their customers.
Coffee, croissants and check-in
Bobby Hollingsworth, Executive Director, Isobar Nordics
Experience – the new battlefield
Peter Coffee, VP of Strategic Research, Salesforce
The transformation race is on – with Porsche and VW
Simon Gill, Chief Experience Officer, Isobar EMEA
Questions from the audience