Brødrene Dahl's Omni-vision brought to lifeIt takes a good bit of courage to fiddle with an e-commerce site when more than ⅓ of the turnover is generated digitally.
On the other, you cannot really move on and stay where you are at the same time. It is the will continuously to shift both themselves and the market that is crucial for Brødrene Dahl – the biggest plumbing wholesaler in Denmark.
One step closer to ‘omnichannel delivered’
For several years, Brødrene Dahl have been working determinedly towards an omnichannel vision, in which all touch points are linked and based on a single source of data and knowledge.
In terms of this vision, the new site was the crucial, missing link. But now it is there. That means that in the future Brødrene Dahl will be able to communicate 1-1 with customers across the new, lightning-fast BD.dk, the checkout systems/POSs of 52 physical shops, the BD mobile app via in-app push and ibeacons, Adobe Campaign emails, SMS and external banners – all in real time and on the basis of behaviour.
What individual plumbers will receive is an integrated, cohesive experience, in which materials, knowledge, advice and customer service come at the right time and the right place. It will make the working day easier and even better.
Magnetix Linked by Isobar provided the development of the strategy, UX, design, front end, back end and content, while Vertica created the integration and back end between content and commerce sites.