Breakfast briefing on Experience-Led Transformation on 11 October

11 October 2019, 08:30, Copenhagen, Dagmar Cinema

For years, customer experience has been key in industries such as media, entertainment and travel. Companies win or lose based on the experience they offer.

Now this competitive dynamic is spreading to industries we used to think were all about quality, features and price: New research from Salesforce shows how customer experience has become the main driver of competitive advantage even in manufacturing, construction, financial services and B2B.

Join Peter Coffee, VP of Strategic Research at Salesforce, as he takes us through this new research, along with exciting examples of how the world’s most innovative companies are taking on the challenge.

To back up the point, we have invited Simon Gill, Isobar EMEA Chief Experience Officer, to showcase how Isobar has helped Porsche and Volkswagen transform the experiences they provide to their customers.


PROGRAM

08:30
Coffee, croissants and check-in

09:00
Experience-Led Transformation
Bobby Hollingsworth, Executive Director, Isobar Nordics

09:05
Experience – the new battlefield
Peter Coffee, VP of Strategic Research, Salesforce

09:55
The transformation race is on – with Porsche and VW
Simon Gill, Chief Experience Officer, Isobar EMEA

10:25
Questions from the audience