Germany’s first baking community!

Germany’s first baking community!

Aurora Mühlen GmbH

Digital baking-fun to share: isobar and Aurora are launching

The results

Our recipe for success: user generated content

The challenge

A community from baking lovers for baking lovers

Germany’s first baking community is online! With we created a new kind of platform – offering daily interaction, inspiration and communication around the world of baking.


It’s all about liking recipes, commenting, sharing and discussing. But above all, at the heart of the content hub, there’s the upload of the users’ own creations.

The solution

A website like a magazine!

Daily changing recipes of our users, campaigns like the #backsamstag, little give-aways, the extensive forum “Kaffeeklatsch”, plus a big amount of tips and tricks will whet your appetite for more.