GERMANY

DATA PROTECTION AND COOKIE GUIDELINES

 

These data protection guidelines describe the processing of personal data when using the websites of Isobar Germany GmbH, including any mobile applications (our “Apps”). Moreover, it explains the options you have with respect to your personal data (“Your rights”) and how you can contact us.


I.Who controls the data and how can I reach the data protection officer?

The controller within the meaning of the GDPR is
Isobar Germany GmbH
Johannstraße. 37
40476 Düsseldorf
Tel.: +49 211 97769 0
Email: info@isobar.de

Manager:
Daniel Pannrucker

 

For any questions you may have regarding the processing of your personal data by us or data protection topics in general, please contact the following email address: datenschutz.germany@dentsuaegis.com .

II.Your rights as a data subject

Every data subject has the following rights:

  • right of access (Art. 15 GDPR)
  • right to rectification of data (Art. 16 GDPR)
  • right to erasure and/or “right to be forgotten” (Art. 17 GDPR)
  • right to restriction of the processing of personal data (Art. 18 GDPR)
  • right to data portability (Art. 20 GDPR).

 

You may at any time object to the processing of personal data for marketing purposes, including the analysis of customer data for advertising purposes, without giving reasons.

Moreover, data subjects have a general right to object (cf. Art. 21 para. 1 GDPR). In this case, reasons must be given for the objection. To the extent data is processed on the basis of your consent, such consent can be revoked at any time with future effect.

The easiest way to exercise your rights as a data subject is to contact datenschutz.germany@dentsuaegis.com. Furthermore, you have the right to file a complaint with the competent data protection authority.

III.Processing of personal data by Isobar Germany GmbH

Hereinafter we will provide you with an overview of how we ensure protection of your personal data when you access our website, what categories of personal data we process for which purposes and to what extent.

1.Processing of data upon access to our website – logfiles

When you access our website, some pieces of general information will automatically be collected. This information (server logfiles) includes e.g. the type of your browser, the operating system you use, the domain name of your internet service provider and similar information. In addition, your IP address will be transferred and used for the purpose of providing the service requested by you. This information is technically required to accurately provide the contents of websites you call up and are inevitably collected when using the internet.

We will anonymise or delete such logfile data immediately upon termination of the respective usage event. The legal basis for the data processing is Art. 6 (1) sentence 1 (f) GDPR.

In accordance with our IT security concept, the generated logfile data will be stored for a period of two weeks to enable us to detect and analyse any attacks against our website. The legal basis for this data processing is Art. 6 (1) sentence 1 (f) GDPR.

2.Processing of data in connection with the use of our website – your requests

If you send us a request via email or via our contact form, we will collect the data provided by you for processing and responding to such request. This information will remain stored for a period of up to two years for verification purposes. The legal basis for this data processing is Art. 6 (1) sentence 1 (f) GDPR.

3.Data security

On our website, we have implemented technical and operational security measures to protect the personal data stored with us against third-party access, loss or misuse, and to facilitate secure data transfers.

Please be advised, however, that due to the structure of the internet undesired access by third parties may occur. Therefore, it is also your responsibility to protect your data against potential misuse by encrypting or otherwise protecting it. Without adequate protection measures, data transmitted might be read by third parties; this applies in particular to unencrypted data, even if sent via email.

IV.Integration of external services

  1. Integration of social plug-ins

To offer you means of interacting with your contacts and more easily share interesting information, our website uses the social plug-ins of various social networks, e.g. Facebook.com, Twitter.com, Google+ and Pinterest. The different plug-ins can be recognised by their respective network logos. We use a 2-click approach to ensure that access to our website as such will not trigger a transfer of data.

Only if you click on a plug-in, your browser will establish a direct connection with the servers of the respective network. The network transmits the content of the plug-in directly to your browser and your browser integrates such content into the website. To the extent a network has its seat outside the EU / the EEA, we cannot exclude that your data will be transferred to and processed by a server outside the EU / the EEA. Since we have no influence on the amount of data collected by the networks through the plug-ins or the respective period of use, we hereby inform you according to our present knowledge:

Due to the integration of the plug-in, the respective network will receive the information that you have accessed the link included in our website. If you are logged into a network, such network can connect this information with your profile. If you do not want the network to collect information on your access to our website, you have to log out before calling up our site. In principle, however, it is possible that a network detects and stores your IP address, even if you are not registered with or logged into such network. Furthermore, we have no information regarding the deletion of data collected by the respective plug-in providers.

The plug-in provider will store the data collected about you as a user profile to be used for purposes of marketing, market research and the demand-oriented design of its website. In particular, this evaluation takes place (also for users not logged in) to display demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of a user profile by service providers.

The legal basis for the use of plug-ins is Art. 6 (1) sentence 1 (f) GDPR. Please refer to the privacy guidelines of the respective social network for information regarding the purpose, duration and scope of the data collection, the further processing and use of your data, your respective rights, and setting options to protect your privacy:


2.Use of Google Tag Manager

To deliver online marketing and to integrate our external partners we use the Google Tag Manager. This allows us to control the delivery of online advertisements. This tool does not use cookies, but still requires the transfer of IP addresses to Google, where the use of the Tag Manager will be analysed. We have activated a function that automatically anonymises IP addresses prior to their transfer to Google. The legal basis for this data processing is Art. 6 (1) sentence 1 (f) GDPR. The data collected will be deleted after two years.

V.Our Cookie Guidelines

1.General information on the use of cookies

Our website uses so-called cookies. Cookies are small text files that are placed on your device and stored on your browser. Their purpose is to make our offer more user-friendly, more efficient, and more secure. We use temporary cookies that are automatically deleted when you shut down your browser (so-called “session cookies”) as well as permanent (“persistent”) cookies.

You have the option to choose whether you want to allow the placing of cookies. You can adjust the settings of your browser accordingly. Your options are to accept all cookies, to be informed when cookies are placed, or to accept no cookies at all. If you opt for the third alternative, you may not be able to use our services to the full extent.

Regarding the use of cookies, it is important to distinguish between indispensable cookies and cookies placed for further purposes (access quantification, marketing).

  1. Cookies that are indispensable for the use of our website   

We use session cookies that are indispensable for the use of our website. These include cookies that enable us to ensure a safe internet environment when you use the services offered by us.

3.Use of cookies with your prior consent

Hereinafter, we provide you with an overview of the cookies we use if we have obtained your respective consent upon access to our website. These cookies are used for the purpose of analysing user behaviour and for marketing purposes. Respective opt-out options are included in each description.

  1. Use of cookies to analyse usage behaviour (tracking)

The use of tracking cookies allows us to “recognise” users when they revisit our website and to allocate usage events to an internal indicator (pseudonym). Thus, we can capture and analyse the repeated access to our website.



We use the following tracking cookies:

Tracking with Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and facilitate an analysis of your use of our website. The information about your use of this website generated by the cookie is usually transferred to a Google server in the U.S.A. and stored there. Since we have activated IP anonymisation on our website, Google will shorten your IP address within the member states of the European Union and contracting states of the agreement of the European Economic Area. Only in exceptional cases will your full IP address be transferred to a server of Google in the U.S.A. and shortened there. Google uses this information on our behalf to analyse your use of this website, to compile reports on website activities and to provide additional services related to website and internet use. The IP address transferred by your browser in the context of Google Analytics will not be merged with other data of Google.

You can prevent the storage of cookies by adjusting the settings of your browser accordingly. Please note, however, that in such case you may not be able to use all functions of our website to their full extent. Moreover, you can prevent the collection of data related to your use of the website generated by the cookie (including your IP address) and the processing of such data by Google by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=de 

We use Google Analytics to analyse and constantly improve the use of our website. The resulting statistics help us to improve our offer and make it more attractive for our users. For exceptional cases where personal data is transferred to the U.S.A., Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . The legal basis for the storage of the cookie is consent pursuant to Art. 6 (1) sentence 1 (a) GDPR. The further evaluation of the collected data with the help of Google Analytics for a period of up to two years is based on Art. 6 (1) sentence 1 (f) GDPR.

For further information please also refer to http://tools.google.com/dlpage/gaoptout?hl=de and https://www.google.de/intl/de/policies/privacy/ 
(general information on Google Analytics and data protection).

 

  1. Use of cookies for marketing purposes

We use cookies for marketing purposes, e.g. to display our advertisements in accordance with the interests of our users. Moreover, cookies are used for frequency capping (i.e. to limit the frequency of advertisement displays) and ad efficiency evaluation. By tracking which websites and which products were clicked, we can collect information on usage behaviour in order to display interest-based advertising. This information will be shared with third parties. In such cases, the cookies will be placed directly by our marketing partners.

We place the following cookies:

Google DoubleClick

This website uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display relevant advertisements to users, to improve campaign performance reports, or to prevent that a user is shown the same ads more than once. Google uses a cookie ID to track which ads are placed via which browsers and can thus prevent that they are displayed more than once. In addition, DoubleClick may use cookie IDs to detect so-called conversions in relation to ad requests. For example, a user sees a DoubleClick ad and later, using the same browser, visits the advertiser's website to make a purchase. According to Google, DoubleClick cookies do not contain any personal information.

By implementing this tool, your browser will automatically establish a connection to a Google server. Please note that in this context data processings outside the European Union / the European Economic Area may occur. Google has accepted the provisions of the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework . We have no influence on how the data is handled and further used by Google. The legal basis for the processing of your data for a period of up to two years is Art. 6 (1) sentence 1 (f) GDPR.

If you do not wish to receive any interest-based advertising, you can deactivate the respective use of cookies by Google at https://www.google.de/settings/ads. For further information on DoubleClick by Google please refer to https://www.google.de/doubleclick and for general information of data privacy at Google got to https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of Network Advertising Initiative (NAI) at www.networkadvertising.org.

 

Pingdom

Our website uses Pingdom, a service offered by Pingdom AB, Kopparbergsvägen 8, 72213 Västeras, Sweden. Among others, Pingdom uses cookies that are stored on your computer and facilitate website usage analysis cross sessions. The use of this service may involve the transfer of IP address and user activities to a server of Pingdom AB and the storage on such server. You can prevent the collection and transfer of your personal data (in particular your IP address) as well as the processing of such data by deactivating Java Script on your browser or by installing a tool such as “NoScript”. Further information regarding data protection in connection with the use of Pingdom is available at: https://www.pingdom.com/legal/privacy-policy.