Isobar welcomes Magnetix in Denmark
Dentsu Aegis Network today announces that it has signed an agreement to acquire Magnetix, a leading digital, direct marketing and award winning agency in Denmark. The completion of this acquisition is subject to regulatory approval. Magnetix will be known as Magnetix – Linked by Isobar, the agency will be integrated into Isobar’s existing brand in Denmark and form a new management structure of Isobar in the Nordics, to bolster the offering of its existing businesses in Denmark, Finland, Norway and Sweden.
Founded in 2000 and headquartered in Copenhagen, Magnetix has grown to become a leading digital and direct agency in Denmark by creating new standards for customer relations based on industry insights and intelligent use of technology. With a team of 130 digital experts, the agency provides full-service digital to international clients, including ECCO, Coloplast and Tivoli Gardens among others. Magnetix’s key capabilities include digital communications, e-marketing, eCommerce and web solutions, CRM and customer loyalty programmes.
Following the acquisition, Martin Bochineck, Magnetix Founder and CEO, and Christina Rind Helsbro, Magnetix COO, will lead the entire Isobar offering across the region. They will report directly to Paal Fure, CEO of Dentsu Aegis Network Nordic.
Jean Lin, Global CEO of Isobar said: “We are excited to welcome Magnetix to Isobar - their full service brand commerce offering and consultative approach will complement the great creative capabilities currently across Isobar in the Nordics. Magnetix’s focus on driving business through strategic, scalable and data driven solutions also perfectly fits our global mission as an agency that transforms businesses through the creative use of digital”.
Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe added: "I am deeply impressed by what Christina, Martin and their talented team have created, and with them on our team, we will raise our digital services into the Champions League class. Magnetix allows us to help our clients to manage data on their customers at an unprecedented high level and translate this into customised solutions that will increase sales and customer loyalty. It will be another important step in the direction of 'A Segment of One', where all communications target each unique individual instead of large segments of homogeneous consumers. With Magnetix, it is now our plan to strengthen our Nordic eCommerce capability and become the No. 1 digital agency in the region.”
Martin Bochinek, Founder and CEO of Magnetix commented: “We are excited to be joining the innovative Dentsu Aegis Network and building the new Isobar in the Nordics. We found a partner that is focused on accomplishing on a global scale what Magnetix is working to achieve in Denmark and the Nordic region.“
“Through this partnership, Magnetix will empower its talent, clients and ideas through a global network that is strongly aligned with our mission,” he added.