CZECH REPUBLIC
Krušovice Royal Studio

Krušovice Royal Studio

Heineken

A digital activation campaign, a funny TV hockey studio, 84 tickets, countless spots and branded content that made people laugh and made them part of the game.

The results

A campaign every hockey fan loved, whether or not they won tickets.

The challenge

Introduce Krušovice as the Most Generous Partner of the Ice Hockey Championship

The Czech brewery wanted to create a consumer competition, where sport fans could win tickets to Ice Hockey World Championship, taking place in Slovakia. Krušovice aimed to introduce themselves as the event’s most generous partner, and, of course, as the right beer brand to drink while watching the game. They released special edition packaging, and we have created a campaign everybody loved.

The solution

Royal Studio Featuring the Funniest Hosts Ever

TV and online spots, dynamic OOH, and hilarious gifs on social media. Our unique spoof of sports studios, the Royal Studio, was everywhere. The contest winners were announced every evening via unique, completely automated dynamic videos. Thanks to a wide variety of spots recorded, we were also able to broadcast funny reactions to every possible hockey game scenario even during the match.