Echoes of The Future

Echoes of The Future


Attracting visionaries to work for ŠKODA AUTO’s top secret projects.

The results

Encouraging enthusiasts to share their visions of the automotive future and attracting over 200 candidates to work in ŠKODA AUTO’s development department.

The challenge

Keeping the Top Secret

ŠKODA AUTO wanted to attract talented students and graduates to its technical development team, with state-of-the-art technologies, diverse work in a team of professionals and the participation on the future of vehicles. Sounds like a dream job. However, their work is so secret ŠKODA AUTO cannot tell anything about it. How to explain how extraordinary the opportunity is to potential employees?

The solution

Travelling to the Past

We made a fictional time-capsule project Echoes of the Future, where 30 years ago students locked away their automotive visions. In 2017, we published this fake footage and immediately it garnered huge attention from the technical public. Today’s students actively participated on it’s sequel on our microsite and SoMe platforms, specially created for this campaign.