CZECH REPUBLIC
ŠKODA NejMix

ŠKODA NejMix

ŠKODA AUTO

Campaign communicating the various benefits that ŠKODA AUTO provides to its customers - 9 music covers of an 80s hit, 9 target groups, 1 NejMix.

The results

Let’s dance, sing, and buy ŠKODA cars!

The challenge

Car with Many Benefits

ŠKODA AUTO has introduced new special offers, and the car manufacturer now adds a bunch of benefits to every car sold. Customers can get an extended five-year guarantee, prepaid car service, and a redemption bonus too. It’s up to them how they combine it. How to effectively communicate this attractive, but exceptionally broad offer? We have fallen for the idea of mixing, benefits and music too!

The solution

Pick Out What You Like

ŠKODA NejMix was born. A follow up to previous ŠKODA AUTO special offer campaigns using the same old rock song “Já na to mám” (I can afford it) by the 80s band Natural. This time, we have introduced catchy new arrangements of the song, representing different combinations of benefits. Country music, pop, opera… everybody will find a mix they’ll love.