Isobar welcomes leading digital transformation player blue-infinity


Isobar welcomes leading digital transformation player blue-infinity

Dentsu Aegis Network today announces the acquisition of blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. blue-infinity will join Isobar, and will be referred to as blue-infinity – Linked By Isobar. This will further expand the brand’s offering in the market. The move will also strengthen the group’s position in the digital transformation sector in the market, whilst extending blue-infinity’s portfolio internationally through the network’s global presence and expertise.

Established in 2001 by Founders Christophe Martin and Pierre Aebischer, blue-infinity has grown to become one of Europe’s leading players in digital transformation, providing a wide range of services, from Digital Marketing, CRM, Retail & Commerce, to Digital Workplace and Collaboration.

Servicing over 100 industry-leading clients in the retail, banking, pharmaceutical and non-governmental sectors, blue-infinity comprises of a team of over 500 digital experts from international offices including Switzerland, Czech Republic and Portugal. Their digital expertise has been acknowledged through numerous international creative awards, as well as established partnerships with key technology players, including Salesforce (Platinum Partner), Microsoft (Managed Partner), Oracle (Business Partner) and Apple (Strategic Partner).

Christophe Martin, Managing Partner and CEO, and Pierre Aebischer, Managing Partner, will continue to lead blue-infinity reporting directly to Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe. The blue-infinity management team will remain unchanged.

Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe said: "I am extremely impressed by the blue-infinity’s team and leadership. Their ability to combine creative thinking and technical excellence means they can deliver solutions that matter today, knowing what lies ahead.”

“blue-infinity is a highly complementary fit to Dentsu Aegis Network’s capability in media, performance, content and brand commerce, and will help us make a big step towards our 2020 vision of winning in the digital economy. We look forward to working together with Christophe, Pierre and the team to deliver significant growth for our clients,” he added.

Jean Lin, Global CEO Isobar said: “blue-infinity’s extensive design, consulting and tech expertise will ensure market-leading brand commerce solutions for our clients in Switzerland and beyond. Their focus on delivering digital transformation through a combination of creative, technical, design and implementation skills aligns with Isobar’s offering across the world. We are extremely excited to welcome blue-infinity to the Isobar global family.”

Christophe Martin, Managing Partner and CEO of blue-infinity stated: “We are proud to be joining the highly innovative Dentsu Aegis Network. We share the same vision and values and are fully aligned on our strategy to provide holistic expertise to clients on their digital transformation journey on a global scale.

Pierre Aebischer, Managing Partner of blue-infinity added: “A key factor in our decision was the exciting opportunities that Dentsu Aegis Network represent for our people and our clients and we look forward to working together as one team.”

London, United Kingdom

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