How to plan your international expansion strategy
International retail is not new. However, both physical and online retailers have struggled with the challenge of how to transpose their businesses across countries. The 10 Ps is a checklist for building an eCommerce business. Here we have adapted it as a roadmap for any online retailer considering international expansion.
The checklist in this article covers:
- The implementation of the international vision
- The international enablers needed
- The international delivery strategy
- The international performance
Download the full checklist here.