Five good reasons why you need a new approach to commerce
The rate of change in industry today is unprecedented - from connected devices, to a proliferation of new channels, to a diversification of product offerings and changing consumer expectations. The technology ecosystem supporting ad-tech, mar-tech and commerce is getting more connected as points of inspiration and points of transaction are coming together. The rate of change is driving new technologies and data analytics to be smarter, ultimately transforming the relationship between content and commerce, shopping and storytelling.
Read the full piece by Isobar's SVP, Global Technology & Data, Vikalp Tandon in The Drum.