Dreamforce Top Take-Outs: “There’s still a lot of opportunity for digital transformation in every industry”


Dreamforce Top Take-Outs: “There’s still a lot of opportunity for digital transformation in every industry”

Last week, Isobar’s technology and commerce experts from blue-infinity Linked by Isobar, Isobar UK, Isobar U.S and Isobar Global, were in San Francisco for Salesforce’s flagship conference, Dreamforce. From new partnerships, to a focus on improving communities, we’ve collated the top take-outs.

This year, Dreamforce had a strong focus on Artificial Intelligence. “This is the fourth industrial revolution,” Salesforce CEO Marc Benioff cited in his opening keynote. “This revolution is all around us, and I’ve seen that in our customers and in their stories.”

President & COO Salesforce Keith Block outlined his future vision, “Moving into the future, leveraging technologies, changing the culture of the company or the country, this is no small task. There’s still a lot of opportunity for digital transformation in every industry.”

Key takeaways point to this need for digital solutions in an increasingly intense, customer-centric world:

- Salesforce’s new partnership with Google will bring major changes and industry impact, it will deliver new integrations that connect Salesforce with Google Analytics 360 and G Suite

- Sitecore is teaming up with Salesforce Marketing Cloud to deliver personalised Digital Experiences to consumers

- Salesforce is addressing the first wave of AI effectively

- Focus of Salesforce in improving community and ensuring constant social impact

What Isobar’s experts say

Global Chief Technology Officer, Vikalp Tandon, was particularly impressed with the new stack solutions using Einstein, “Salesforce is addressing the first wave of AI effectively. They are bringing simple usable solutions using Einstein across their stack from Lead Prioritization in Sales Cloud, Product Recommendation in Commerce Cloud to Predicting Engagement in Marketing Cloud. These solutions are easy to implement and give instant gratification to our clients.”

Peter Giersch, Vice President of Channels, was impressed by the pace of evolution of the Salesforce ecosystem. He said, “The pace of evolution of the Salesforce ecosystem at both the partner and the product/solution level are impressive to say the least. Salesforce is quickly moving to integrate the legacy Demandware partners into the broader Salesforce ecosystem which will help Salesforce tell a more robust story around their Customer Success / Customer Experience Platform.”

Head of Isobar’s Salesforce Center of Excellence, Frédéric Demierre, highlighted the introduction of new customisation and branding features, “New features were prefixed with “my”. myLighting, mySalesforce, myEinstein, myIot and myTrailhead. These bolt on to their respective products, giving you customisation power like never before.”

The “My” Tag underlines something the Trailblazer community has been waiting for: a lot more out-of-the-box ways to personalise the current Salesforce Tools.

Enrico Zelocchi, Salesforce Strategy and Solutions Expert, believes that Salesforce’s new partnership Google is a win-win, “The new partnership between Google and Salesforce really is a win-win for both companies and will allow Google to consolidate their products for Enterprise usage. The partnership also allows Salesforce to solve some important integration, data storage, productivity and collaboration points.”

Jeremy Fonteray, Salesforce Practice Manager, also focused on the new Google partnership, “The new GSuite available from Salesforce, Analytics within Marketing Cloud, is stunning. We can expect native integration with Google Drive for document hosting.”

In the keynote presentation, Chief Technology Officer, Ben Smith, picked out adidas’ innovative customer experience using a combination of Salesforce Cloud solutions as a highlight. “It was great see the innovative customer experience from adidas featured in the keynote address. A combination of Salesforce Cloud solutions have supported outstanding growth,” Ben explained.

Turning the focus to the on-stage sessions, Isobar’s Laura Diaz led a presentation spotlighting the importance of Communities. The session, ‘Join local Community Group Leaders’, discussed the benefits of Community Groups and how people can get involved. Laura commented, “I think that Dreamforce is a life-changing experience. The energy you get when you attend boosts your willingness to learn and improve your Salesforce knowledge.”

Director of Technology and Commerce, Javier Frank, outlined the reason for the momentum Salesforce has in the market right now, “The content and passionate crowd at Dreamforce underscores the reason for the momentum Salesforce has in the market right now with enterprise customers. CIOs and CMOs buying customer engagement technology in 2017 are committed to the cloud first vision that Salesforce offers and is still unmatched in the industry, even despite any current gaps their product offering may have.”

Jennifer Zimnowski, Vice President, explained what Dreamforce was like for a newcomer’s perspective, “As a newcomer to Dreamforce, I was looking forward to better understanding the fundamentals of the product suites offered by Salesforce -and I was not disappointed. Salesforce representatives also did an excellent job of effectively demonstrating how their products can be expanded through the AppExchange. Overall, the conference was well attended, the product discussion options were abundant and diverse and the partnership meet up opportunities were plentiful, making Dreamforce a well worthwhile event.”

Finally, Vikalp concluded, “We are excited given Isobar’s relationship and specialisation with all three solution stacks – Salesforce, Sitecore and Google. This allows us to service our clients effectively that are committed to the Salesforce ecosystem. Overall it was an exciting event for us and can’t wait for the next one!”

To find out about Isobar's partnership with Salesforce, click here.

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