8 things B2B can learn from B2C Commerce
For an free-to-download eBook we looked at the lessons B2B organisations can learn from Ecommerce B2C sector.
With the global B2B eCommerce market set to hit US$6.7 trillion (£4.3 trillion) in sales by 2020, B2B will dwarf its B2C cousin (forecast to reach US$3.2 trillion (£2.1 trillion) in worldwide sales in the same period).
eCommerce is considered a B2C discipline, however B2C has benefitted from a 15-year head start, during which many valuable lessons have been learned and best practices codified. B2B organisations stand to benefit greatly from the B2C sector’s relative maturity and experience.
Increasingly sophisticated B2C eCommerce experiences are driving up B2B buyers’ expectations. And with 49% of B2B buyers stating that they prefer making work-related purchases on B2C websites, B2B organisations must learn quickly from their B2C counterparts, to offer customers a user-friendly online shopping experience. For those B2B businesses that get it right, there are rich rewards in store – including increased revenue, a wider reach, improved customer satisfaction and loyalty, to name a few.
Download the full eBook here. It includes:
- How to use and optimise the full digital marketing mix
- How to develop a mobile strategy
- How to merchandise online
- How to get the most out of your customer data
- How to recognise and reward your most loyal customers