Eve Lo

Chief Consultant, Isobar China Group; Chief Data Officer, Dentsu Aegis Network China

Eve Lo
With more than 30 years’ experience in brand and data centric insights strategy, Eve Lo is regarded as one of the pioneers in using data for brand expansion in Greater China.

With the belief of that digitally-enabled experience drives business results, Eve and her team marry real time data with brand measurement methodologies by developing Code 1** & forge partnership with UnionPay in order to perform Brand Commerce Consultancy including Business Insight, Brand Platform, Data Ecosystem and eCom+CRM. In the era of convergence, any compelling brand experience is one step away from transactions, Eve and her team with a focus on helping clients grow their brand in a digital age.  

Eve’s expertise covers categories as diverse as personal care, skincare, cosmetics, food and beverage, retail, durable goods, banking and finance, sports, consumer electronics, luxury goods, telecommunications and internet services. She has been servicing over 90 brands in Greater China Area.

Prior to joining Isobar, Eve was Chief Knowledge Officer at GroupM China.

**Developed by Isobar, Code 1 is a proprietary big data analytical tool for in-depth consumer insights, brand experience tracking and sales drivers’ analysis.