Delivering content at lightspeed
Salesforce’s Winter 19 release will unveil the much anticipated Content Management System (CMS) from beta to an official tool. It comes late, right?! But it’s clearly THE last missing brick from the platform which is now available. And it’s available this Month with all the amazing features, high standards what we may expect from a CMS.
With this new feature, the way we implement Web site strategy, from Commerce to Communities will be transformed in the coming months.
Create and Deliver your Content. All from Salesforce
With Salesforce’s CMS, Salesforce users can create Articles and Content, request approval and publish their content to the world.
No more fragmented teams/content/campaigns. Content will be located on one same platform and in one single place.
How is this new tool going to change the way we work?
When addressing digital transformation, Companies usually start with their business approach and first implement a CRM, followed by a website as part of their 360° customer view. But what happens when they first start with a website?!
Having the CMS part of the CRM means that you can now implement your CRM & CMS at once, allowing you to to not only dispatch content to the distribute web site, but engage in greater cross-team collaboration.
Delivering content at lightspeed
From Salesforce portal to, now Communities, I have seen a recurring challenge…. Managers want their business teams to be capable of driving and updating their Content.
Considering CMS as part of the Platform brings flexibility and dynamic content to the masterpiece which is the Community. New product description? The message is delivered in an omnichannel way: web site, email, ecommerce… all of them pulling content from CMS.
How far can we go with these systems?
Wherever you want, from Commerce Cloud content distributing articles from CMS, in predefined and shaped format, to Community Cloud exposing the same page or assets used by Marketing Cloud to unify your messages.
Salesforce CMS is to marketing as Knowledge was for Customer Service!
Now, let’s review the key features offered by Salesforce Content Management System. Salesforce CMS offers the capability of organising your content from a Lightning App. Users are able to create Collections i.e. folders to organise, share and collaborate with various contributors. If you are more comfortable with Tags, you can also group your Content, making it easier to locate specific items. Once approved, Content can be exposed to the Community Cloud for publishing. Items can be shared with the Community in a single or group level, leveraging several articles to be published at once and in parallel.
Jumping to the Future or Looking ahead
In Spring 20, a new dedicated API will take the CMS to the next level. Salesforce users will be able to share content across all Salesforce Clouds, including Marketing Cloud & B2C Commerce Cloud.
With this ongoing release, your platform will offer you more than just a CRM, a gateway to digital transformation.
Still have doubts? Salesforce Venture has invested over $300M in one of the most popular CMSs’ in the world with Automattic (WordPress.com, WooCommerce…). We can only imagine the strength of Salesforce CMS combined with the large volumes of WordPress implementation.
“At Dreamforce 18, Salesforce announced their partnership with Sitecore. It was a nice surprise, but required a lot of integration to have content available in an omni-channel way. With Salesforce CMS, it is now clear that empowering Communities and mobile app on Communities with a Salesforce full stack will offer the best go-to-market approach and great time & cost saving for our Customers” says Jérémy Fonteray, Salesforce Chief Technical Officer, Isobar Switzerland & NCE.
As a Salesforce Worldwide Platinum partner and recognized as a Salesforce Communities delivery expert, we’re assisting clients to drive Salesforce CMS based initiatives. For further information, please contact Jérémy Fonteray.