Introducing the Salesforce suite of business solutions to market-leading companies

The joint Salesforce, Isobar, and Dentsu Business Breakfast in Sofia last week focused on the importance of knowing your customers, especially in high-potential markets such as Bulgaria. The event elaborated on customer case studies and showcased the business benefits of a successful Salesforce implementation.  

The Business Breakfast event in Sofia confirmed the potential of this technology for the Bulgarian market. The presentations discussed the role of marketing automation across financial services, retail and pharma.  

Stanislava Atanasova, Salesforce's Sales Director for Bulgaria, and Ivan Valev, Head of Sales and Emerging Markets at Isobar, discussed customer projects and implementations. There was a distinct interest in Isobar’s customers in the Czech Republic, including 4Finance, Zonky, and Liftago.  

Attendees expressed interest in a follow-up Business Breakfast later this year.