Pierre originally forged the interactive arm of blue-infinity and thanks to his drive, the team has grown to become the largest digital agency in the region, serving many of the world’s most prestigious luxury brands. blue-infinity’s digital marketing work has been awarded by the industry on a global level, receiving recognition from Le Meilleur du Web, Communicator Awards, Davey Awards and Creativity International Awards.
Under Pierre’s guidance, blue-infinity has grown to be something of boutique multinational, serving clients in almost every industry. Pierre established this early career in branding and marketing strategy at DuPont Nemours and Philip Morris International. From there, he accelerated the growth of major brands and pioneered digital marketing strategies, later starting his own agency BI Interactive Marketing upon the realization that traditional advertising agencies did not have the necessary skills to implement new media initiatives. Pierre was recognized in 2001 as one of the 100 most influential personalities on the Swiss Internet scene.
Originally from Bern, Pierre grew up in Canada and Germany. Pierre is fluent in French, English and German.