Reinventing the test drive

Reinventing the test drive

Chevrolet Canada

Combining innovative technology with a car designed for the 21st century, we made the test drive cool again.

The results

Our radical test drive stood out to young consumers, convincing over 400 to fasten their seatbelts and enjoy the ride.

The challenge

Buying a new car is one of the biggest decisions you ever make.

But how do you know if a car is truly designed for YOUR life?

When Chevrolet Canada challenged us and Carat to get Millennials amped about the 2016 Chevy Cruze, there was only one thing to do:

Create a first-of-its-kind, on-the-road adventure tailored to a millennial's every whim - connecting them to their world at every turn. The Best Cruze Ever, to be precise.

The solution

Tell them through technology.

Leveraging a custom-built API, we let prospects text one-on-one with a Cruze. The playful emoji-filled interaction drove interested rider to book a ride at our purpose built website.

From there, charming Cruze Guides picked them up before setting off on the ultimate mini road trip.

Inside the cars, we installed facial recognition cameras that captured the best moments of every ride and provided each test driver with a custom GIF of their experience to share with friends.