Isobar Appointed Travel Alberta's Digital AOR
Recently Travel Alberta announced the newly minted partnership with Isobar Canada to provide strategic and experience driven marketing programs over the next three years.
Working closely with Travel Albert to support the Government of Alberta's goal of growing Alberta tourism revenues to $10 billion by 2020 Isobar will lead the digital efforts developing strategic and immersive experiences.
"Travel Alberta chose four different marketing agencies to capitalize on their specialized areas of expertise and who understand the changing environment of the tourism and digital marketing industries. We have no doubt that each of the agencies selected are capable of living and breathing our brand daily, focusing on driving visitation to all areas of the province, and inspiring the world to experience Alberta" Tannis Gaffney, Vice President, Global Consumer Marketing, Travel Alberta
"Our passion for adventure and exploration puts us right at home in partnering with Travel Alberta. This opportunity allows us to extend the province's landscape and culture into rich, immersive digital experiences. Our integrated team is thrilled to be appointed as Travel Alberta's new compass for navigating the digital economy, as we collaborate together to create breakthrough campaigns that leverage technology to empower global travelers to experience the breathtaking beauty of the province. " Jeff Greenspoon, CEO, Isobar Canada and Innovation Lead at Dentsu Aegis Network.
About Travel Alberta:
Travel Alberta is Alberta's tourism marketing agency. We showcase Alberta tourism experiences to potential travellers across Canada and the world. Travel Alberta provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta.