In Beauty, Our Faces Are Our Canvas Shiseido X Nuit BlancheIn beauty, our faces are our canvas. Nuit Blanche 2018 program sponsor Shiseido partnered with Toronto-based creative agency Isobar Canada to bring a cutting-edge art installation to life that fused face-mapping technology, reactive artwork, gesture and play to create a multi-sensory interactive experience.
The installation filled the historic Trading Floor of the Design Exchange and was fuelled by audience gesture interaction, inviting visitors to manipulate a world of colour, pattern and sound projected on performers faces as well as a giant projection cube suspended in mid-air. The piece highlighted the Shiseido Ginza brand’s and was inspired by its key product technologies – Dew, Powder, Gels and Inks.
Audiences came out in the thousands to engage and experience the installation. The result was a truly stand out experience that showcased Shiseido Ginza as a cutting-edge, avant-garde presence at the biggest mass participatory art event of the year.