Safe Key

Safe Key


The car key that saves lives.

The results

More than a traffic education campaign, we created a technology to save lives.

The challenge

How to reduce the number of accidents caused by drunk drivers?

More than 31k people a year lose their lives in accidents caused by drink-driving in Brazil. Even though awareness campaigns do their job, we needed something that would really solve the problem.

The solution

We created an accessory that really can save lives.

With Fiat Safe Key, the driver is only able to use the key if they haven't drunk alcohol. The driver has to blow into the designated place in the key and, in less than a second, the key analyses the level of alcohol in the blood. If the driver hasn’t consumed alcohol, the key opens the car and will work normally.