Isobar Japan and Dentsu iX to mergeIsobar Japan and Dentsu iX will merge to become one agency, Dentsu Isobar, from January 2016. Takahiro Uchinaga, currently CEO of Isobar Japan, will become Chief Client Officer of the new Dentsu Isobar agency, while Hidetoshi Tokumaru, currently CEO of Dentsu iX, will become CEO of Dentsu Isobar.
Three hundred people will be part of the new combined agency, making Dentsu Isobar the largest global digital agency in Tokyo. The move will provide clients with full service experience design and brand commerce capabilities in Japan, to service both international and local businesses in this connected world. It will enable the team to leverage Isobar's global footprint to service more Japanese global clients outside of Japan.
Jean Lin, Isobar Global CEO said, “We are excited to expand Isobar in Japan, at a time of significant growth. Dentsu iX’s creatively-lead technology teams complement Isobar’s global Brand Commerce offering, and further accelerates our ambitions both in Japan and globally. I am excited to welcome the Dentsu iX team to Isobar, and am proud that our teams will form the largest global digital agency in Tokyo.”
Hidetoshi Tokumaru, CEO Dentsu Isobar said, “We are excited to join Isobar network and to be the largest global digital agency in Japan. This move means that we will be able to collaborate with overseas offices for global clients and provide innovative digital solutions in Japanese market.”