Icolic is now Linked by IsobarDentsu Aegis Network has announced the arrival of Isobar in Argentina. Icolic, a local agency, will be renamed icolic Linked by Isobar and integrates the agency as part of the global network. The operation brings together one of the first Argentine digital agencies to 6,500 Isobar professionals in 45 markets.
With 20 years of history and unrivaled experience working across the industry, icolic was one of the first agencies to integrate creativity and technology to deliver innovation to customers.
"Isobar's arrival in Argentina expands our portfolio of commerce solutions and consumer experience in the region, reinforcing our commitment to helping our customers win, retain and grow their own customers," said Julio Castellanos, CEO of Dentsu Aegis Network for Latin America.
“Having a brand like Isobar in our Argentine operation is a step forward for the consolidation of Dentsu Aegis Network as a key partner of our customers. Adding one of the world's leading innovation agencies to our structure makes us even stronger in this highly competitive market, ”said Juan Pedro McCormack, CEO of Dentsu Aegis Network Argentina.
Marcelo Montefiore, Managing Director of icolic Linked by Isobar, said: "We are very excited to be part of one of the world's leading innovation brands. With Isobar by our side, we will take our work to the next level."
"The robust combination of talents and disciplines dedicated to digital transformation brings Isobar and icolic together. Together they multiply the ability to deliver innovative and effective solutions for people and businesses," said Jean Lin, Isobar Global CEO. "We are excited about another promising operation in our network, reinforcing our commitment to accelerate our presence in the region."